GlowDrop Serum — morning-routine UGC ad
- The brief
- A fictional skincare brand wants a vertical ad for a lightweight serum aimed at 25–40 year-olds scrolling TikTok in the morning. Feel: relatable, unscripted, not polished-corporate.
- Concept
- A wake-up routine hook (“the 10-second step my skin loves”), shot in a bright bathroom setting, with texture close-ups and a casual voiceover.
- Production
- Synthetic talent and product footage generated in an AI-native pipeline, lip-synced voiceover, then captions, pacing, and sound design added in the edit.
- Delivered
- A 9-second vertical cut, platform-ready for TikTok and Reels, with a caption variant set for A/B testing hooks.